Merchandising

A long time tradition of selling merchandise is merchandising and making your best more profitable products easy to find and navigate. Many online retailers and doubled and even tripped their sales through smart merchandising.

To describe merchandising in a nutshell think about your average experience in a grocery store. There are signs, specials and product placement. Products are placed in special places for a reason. Like when you check out there are a variety of small inexpensive add-ons which increase sales for the retailer. In this case a grocery story.

If you start to think of your web site in terms of making your most profitable products easy to find through search and the navigation of your web site. Even if you don’t have a high end merchandising solution like Mercado you can make small fixed changes to your existing web site to accommodate some special features.

Tips:

Add high value accessory options to your products. Odds are you’re competing on your core products but with a few high margin add-ons you may make more money from accessories than your main item which you were trying to sell.

Spot light high profit items on your web site on the home page and through other advertising zones.

Track all search results from the search box on your web site.

Make sure if lots of customers are searching for something you don’t have your search returns some optimal result. For instance, if you do not sell IPod, but people are searching for IPod, you can show other MP3 players.