eCommerce Website Solution

Existing web site

If you have an existing web site and you’re moving to a new software platform you have to start thinking about your migration strategy. Ideally, you have a strong well-established page rank and a long list of URLs that search engines and users are accustomed to. Even if you switch to the best shopping cart application in the whole world, it’s very likely you’ll take a hit in your sales when you move your site to a new system. With a migration strategy you can leverage your old pages to create search results on your new site or even map old pages to the new pages decreasing any drop-offs in sales.

Top Five Migrating Tips

1. Redirect old query string URLs to their URL rewritten paths.

2. Use a 301 redirect verses the standard 302 redirect.

3. If your old urls have keywords in the url extract the keywords and send query to the new search page.

4. Notify your existing customers of the new site.

5. Move your customer accounts to the new system if possible.