eCommerce Website Solution
Press Releases
– Due to the inter-connective
nature of the web, articles and press releases are no longer exclusively viewable
by news and press organizations. Literally, anyone with access to an internet connection,
a web browser or an RSS reader has easy access to your information. That dramatically
impacts the nature of your press release and the crafting of the content contained
within it. Your audience has been switched up from a few journalists or news organizations
to millions of web users. Savvy marketers recognize this unique and invaluable tool
for gaining larger and larger shares of the market.
· Target your releases to your buyers not just
news organizations and journalists
· Create content that is optimized for the search
engines and rich in searchable phrases your customer would use in locating you
· Embed links that lead them directly to your web site
· Offer a link to sign up for a series of tutorials,
a white paper or free service your customer might be interested in (This will get
them into the buying cycle and you can begin to build a relationship with the customer)
· Send a press release or article every chance
you get. That means send them for all sorts of reasons – new product introductions,
new services, improved web site navigational experiences, anything you can think
of.
· We recommend the use of a press release distribution
service simply because it makes the whole process much easier and the chances of
getting in online news services like Google and Yahoo are pretty much guaranteed.
o PRWeb
o Business Wire
o Market Wire
o PRNewswire
· Create your own RSS feeds of your releases
and news stories on your site. You can store them in a press area on your site where
customers can get easy access and subscribe to receive your content.
Previous |
Next