eCommerce Website Solution

SEO Primer – Content Based Search Engines – Google, MSN and Yahoo

Costs: free- $750 a month
Description: Search engine optimization on average will cost $100 -$1500 dollars a month. This may include landing pages or keyword research for your e-commerce site.

Search engines are content driven and based value systems developed by the search engines. Content analysis is based on complex algorithms most specific to your search criteria are delivered to end users. This is known as organic traffic and if you search for a product on Google most likely you’ll see a lot of content about that product name in the organic search results.

Mainly periodicals, blogs and other kinds of articles may come before actual e-commerce stores selling products. That doesn’t mean that the blogs, articles, news web sites don’t have advertising possibilities. It also doesn’t mean you can’t get your e-commerce store to come up with specific keywords. If your pages are optimized per the instructions listed previously in web site content, your pages should be ready for the search engines.

Google also offers advertising known as pay per click or PPC. You can read more about this in the PPC section listed below. However, suffice it to say that they are the leaders in this particular area since Google receives the majority of search engine traffic - almost 60%.

What are spiders crawlers and why do they sound so creepy?

Content spiders are engines that are designed to follow hyperlinks which link from one web page to another. The spider goes to a page finds all its links and evaluates the page and the keywords on the page. Using the information collected from the spiders and search requests by web browsers, search engines assign web site pages a rank in the overall compilation of web pages listed in their databases. Basically, the web site that serves up the most pertinent information or answers to web users questions coupled with inbound links and optimized pages wins and is displayed prominently in search results.

There are many services and software products that claim they can increase your search engine results. Many of them are useless and only do the bare minimum. Average effort creates less than averages results.

We often advise people to save their money and save up for an SEO expert. However, most of what is needed is a well designed web site, time and good business sense.