By Calvin
Luttrell and Sonya Neblett
Getting the Most Out of This Book.
Internet Soup: The Missing Ingredient.
Who Is ProjectThunder?.
Promises, promises…..
Part 1, E-Commerce:
The Backbone of Our Economy.
New to E-Commerce.
Emerging and Hot Markets for New Business:
Niche Products.
Affluents/Luxury/Influentials.
Green living, Organic, Eco-friendly.
The Basics - Tools and Technologies for New Business:
The Backbone of Your Web Site.
Site Search.
Order Management.
Web Analytics.
Live Chat.
Existing Players.
Existing web site.
Web Site Bones – Software Solutions.
Net Suite..
Yahoo Shopping..
StoreFront.net.
MainStreet Commerce..
VP-ASP..
Monster Commerce..
Mediachase..
AspStroreFrontdotnet.Net.
OSCommerce..
Secret Strategy
Part 2, You
Really Can Be a Marketing Guru:
Driving Action – Converting Browsers into Buyers.
Content = Traffic.
Web site Content.
URL Re-writing.
Press Releases.
Articles and Article Directories.
Just the Basics Please!.
SEO Primer – Content Based Search Engines – Google, MSN and Yahoo.
Directory based listings.
Yahoo Directory.
DMOZ.
Shopping Comparison Engines.
Social Media and Business Blogging.
Secret Strategy.
Part 3, Merchandising
Like a Pro:
Get Inside Your Customer’s Head.
What kind of shopping experience should you provide?.
Merchandising Conversion Tools and Novelty Items.
Flash Category Introductions.
Conversion Novelties.
Secret Strategy
Part 4,
What Every e-Commerce Site Must Have.
Tips, Tools and Resources.
Hosting.
Customer Relationship Management (CRM).
Handling Payment $$$ and Your Order Management.
Online Chat.
Human behavior.
Toll Free Number.
Privacy Protection.
Secret Strategy
Part 5, How to Get the Biggest Bang for your Buck…..C:\Users\Calvin\Documents\Visual
Studio
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