Niche Products – Retailers of niche products have grown exponentially and will continue to do so as online shoppers continue to scour the web for targeted information about specific products and services. Typically, the competition in a niche category from bigger business is slim to non-existent leaving a gap where small businesses can literally thrive. Niche web sites usually offer hundreds or even thousands of variations of the same products.

Affluents/Luxury/Influentials – while this market demographic tends to represent only the top 27% of the population, the average affluent household spent approximately $52,588 in 2005 on goods and services according to a Unity Marketing report. This group, predominantly, looks for services and experiences that will enhance their lives opposed to just acquiring things. If you can give them something they want, they will return again and again as they tend to be loyal.

Green living, Organic, Eco-friendly – There is not a specific demographic that goes with this market because it tends to span age groups and income levels. However, competition online for these types of services and products is just beginning to grow. It’s a hot market with demand for sustainable and eco-friendly products increasing daily.