The Backbone of Our Economy

Commerce is the backbone of our economy. Our expectation is that it will continue to grow and prosper and as Americans we are born imprinted with entrepreneurial rights and freedoms. We believe in the Big Dream, the globalized marketplace where innovative ideas and boot-strap businesses can flourish. In Thomas Friedman’s book The World is Flat he discusses the flattening of the world through the use of technology and how it brings the world closer together creating a truly globalized market. Understanding how this affects e-commerce is the key to longevity.

When the internet was introduced and the concept of performing electronic commerce online became somewhat main stream, the technology sector boomed with creative ideas. Followed shortly by billions in investments from venture capital companies and private investors, the idea of doing business online reached a fevered pitch. There was, however, one problem - too many stores and not enough customers willing to spend dollars in this new shopping environment.

A paradigm shift had to occur in millions of people before e-commerce could become a viable solution. Fast forward to today. It’s estimated that 86 billion dollars is exchanged between online shoppers and e-commerce web sites. Obviously, e-commerce is here to stay.