Your URL and the links within your web site are very important. It’s the primary way spiders track and manage web site content. Links that are dynamic are treated as less valuable by the search engines. URL rewriting makes the URL look “real” and gives your web site more credibility in the search engines. If you look at more successful sites that are not major brands like Sears you’ll see how the URLs are usually keyword injected.
Good URL
http://www.rinvio.com/Product/Colibri-Quantum-Viper-Satin-Silver.aspx
Dynamic URL that Should be Rewritten
http://www.rinvio.com/Product/ProductInfo.aspx?id=26
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