Zig Ziggler has been selling longer than I have been alive. He really is at the prophet level. This book is a true coaching program on the raw salesmen attitude. He goes beyond basics and dives in to the inner game of a salesmen. He teachers good values in sales people and even quotes Jesus. Sales is really an art and what Zig says if you can help enough people get what they want in life you can have everything you want in life. You have to really believe in your product and that your product of service will really benefit your prospect. Zig doesn’t sugar coat the profession but teaches you the philosophy behind sales. How sales has helped the world prosper and even acknowledges that bad sales people make it harder for good sales people to do their job. 

Zig has the most interesting and honest approach to sales. He demonstrates you don’t have to be a crook to be a good salesmen but rather you need to understand your product and and you need to understand the need of your prospect and get them emotional involved. Asking questions to build up your prospects own interest in the product. This way it’s their idea to buy you are just informing them how they can benefit from your product. Zig is the kind of guy who opens up his paper and sees a company he wants to do business with then starts a plan to contact that company and do business with them. Can you imagine the influence you would have if you could just pick a company you wanted to do business with and sell them your product or service. Good selling requires work, faith and persistence. It requires you have your game together as well as treating your prospect with respect and courtesy. A great read for anyone involved with sales.