What is agentic commerce? ACP, UCP and B2B
AI agents that find, compare and buy: the protocols behind it, where the platforms stand, and why B2B is not covered yet.
Insights
What we're learning, in long form.
No content marketing — just the kind of writeups we wish we'd had when we started a project. Architecture decisions, platform tradeoffs, and what actually works in production.
Sana Commerce as a web agency, not an ERP VAR
Sana's partner channel is built for ERP resellers, which quietly leaves the storefront underserved. The structural reason it happens, and a clean "who owns what" split between a web agency and an ERP partner.
Real-time vs middleware ERP integration
There are only two real ways a B2B storefront connects to an ERP: ask it live in the moment, or serve a synced copy. The honest comparison on accuracy, performance, resilience, and contract pricing.
ERP-integrated B2B e-commerce: Sana Commerce architecture in practice
What "ERP-first" actually means, why it changes the storefront's job, and the tradeoffs we live with versus a copy-the-data approach. Drawn from a decade of Sana Commerce builds.
BigCommerce Stencil vs Catalyst: when each wins
Same vendor, two storefronts, very different bets. How we pick between hosted Stencil and the headless Catalyst (Next.js) — without falling for the "headless is always better" reflex.
Agentic AI for B2B catalog enrichment: what works in production
The pattern that stuck after a year of trying everything: small, specific agents with hard guardrails — not "ask Claude to fix the catalog." How we keep them honest and reviewable.
Your .NET application is not old. It is unattended.
Web Forms, ASMX and WinForms apps rarely need the rewrite they get quoted for. What actually forces a migration, which parts must move, where AI genuinely accelerates it, and what an aging stack really exposes.
Sana 9.3 is out of active support. What that means depends on who maintains it.
Nothing switches off, but the vendor safety net is gone. What maintaining 9.3 actually takes, what a move to Sana Commerce Cloud really costs, and what genuinely transfers.
Xamarin → .NET MAUI migration playbook
Microsoft retired Xamarin in May 2024. .NET MAUI is the supported successor. The honest playbook: what ports cleanly, what doesn't, and where teams underestimate the work.
Customer-master cleanup before a B2B re-platform
The data-quality problem nobody scopes. Why messy customer-master records sink B2B e-commerce projects, and the cleanup workflow we run before a single line of storefront code gets written.
PIM in B2B — when you actually need a separate one
A separate PIM is a real expense and a real ongoing burden. For a lot of B2B catalogs, the platform's built-in product info is enough — and a third-party PIM is a project we talk clients out of.
BigCommerce B2B Edition: company accounts, quotes, Shopping Lists
Company accounts with buyer roles, quote-to-order, price lists and Shopping Lists. What B2B Edition actually does, what it doesn't, and the integration patterns that hold up in production.
B2B mobile companion apps with .NET MAUI
B2B mobile is rarely a standalone product — it's the companion that pairs with the storefront and the ERP. The patterns that work: sales-rep tools, warehouse companions, field service.
Observability for B2B commerce: logs, traces, dashboards
B2B commerce sites have small audiences and high-stakes requests. The observability tooling that works for a million-pageview B2C site is overkill — and platform defaults are underkill. What we run.
Talk to a Studio
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If you're trying to make one of these decisions on a real codebase, we'd rather talk than have you guess from a blog post.
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