Platform · DynamicWeb

Commerce, content, and PIM that finally agree.

As DynamicWeb partners, ProjectThunder delivers unified DynamicWeb implementations: eCommerce, CMS, PIM, marketing, and customer experience in one system instead of five that argue.

Talk to a DynamicWeb partner
Why DynamicWeb

One platform, four jobs, fewer fires.

DynamicWeb's all-in-one suite collapses commerce, content, PIM, and marketing into a single platform: fewer integrations, fewer vendors, fewer Mondays spent figuring out which system has the truth.

01

Unified data.

Products, content, customers, orders: all in one model. No more reconciling four different "single sources of truth."

02

Multi-site, multi-language, multi-brand.

Built for organizations with several storefronts, languages, currencies, and audiences sharing one back office.

03

AI-augmented operations.

Catalog enrichment, content variants, segmentation, customer-support copilots. All wired through DynamicWeb's data so your team feels the leverage immediately.

Where We Help

DynamicWeb, end to end.

DynamicWeb implementation & migration
Multi-site, multi-language, multi-currency setup
PIM modeling & data onboarding
Custom front-ends & design systems
ERP integration (Microsoft Dynamics, SAP, Visma, others)
Customer Center & B2B account workflows
Marketing automation & segmentation
Search, faceting & merchandising
AI catalog enrichment & content variants
Long-term retainer & managed support
Technical Brief

How we build on DynamicWeb.

Architecture

  • Platform: DynamicWeb 9 / 10 (eCommerce, CMS, PIM, Marketing in one runtime)
  • Stack: .NET 8/9, SQL Server, Azure hosting
  • Front end: Razor views or fully headless via DynamicWeb's REST & OData APIs
  • PIM: attribute / variant / family modeling, multi-language assets, channel publishing
  • Search: built-in or replaced with Elasticsearch for deep catalogs

Integration patterns

  • ERP integration via DataIntegration framework (XML / OData / direct DB) for products, customers, orders
  • Marketing automation hooks: email, segmentation, journey triggers
  • SSO via OIDC / SAML for B2B portals
  • Multi-tenant content with shared product data, useful for brand portfolios
  • ETL into BI: Snowflake, Power BI, Looker

Content & marketing operations

  • One CMS. Pages, blocks, navigation, and product-overlay content in the same workflow as commerce (no separate headless CMS to keep in sync)
  • Marketing automation in-engine. Email, segmentation, journeys, and on-site personalization driven by the same customer record
  • A/B testing on content blocks, hero variants, and PDP layouts with conversion lift tracked back to the order
  • Editorial workflows with role-based publish/review and scheduled content drops for campaigns
  • Multi-language & multi-brand with shared product data and channel-specific overrides

AI & agentic capabilities

  • PIM enrichment agent: titles, descriptions, attributes, channel-specific copy
  • Variant generation across language & brand combinations
  • Content-personalization agent driving on-page variants by segment
  • Internal search copilot answering buyer questions over PIM + CMS content
  • Marketing-ops agent surfacing campaign anomalies and proposing tests

Delivery & quality

  • Discovery → solution architecture → phased build with weekly demos
  • DynamicWeb Cloud or self-hosted Azure deployments
  • Performance budgets enforced; output cache + CDN tuning
  • Accessibility tested to WCAG 2.1 AA
  • Long-term retainer for marketing, content, PIM, and AI rollouts

Observability & ops

  • Structured logs across CMS, commerce, marketing, and PIM with shared correlation IDs
  • Synthetic monitoring on add-to-cart, checkout, and PIM-publish paths
  • RUM dashboards segmented by channel, brand, and language
  • Marketing-event auditing so attribution and journey decisions are reproducible
  • Quarterly load tests against staging at 2× peak campaign traffic
Running the platform

After launch is where portals win or lose.

These platforms are powerful. They need an experienced team behind them, and that is the part we do, with the same developers for the life of the platform.

Your portal can do it. Someone just has to build it.

We’ve built the B2B workflows buyers ask for: customer part numbers, reorders, quotes, contract pricing and promotions. When the platform almost does it, we build beside it instead of forking it, with every change from an estimate you approve.

When did your last ERP sync actually succeed?

We set up sync monitoring that alerts a person when a sync fails or stalls, so you hear about it before your buyers do.

Most portal problems are ERP accounting problems in disguise.

22 years of ERP accounting integration across Business Central, NAV, Finance & Operations, GP and SAP. We run an ERP in-house and hand your ERP developers actionable tickets instead of a blame game.

Contract pricing shouldn’t make your portal slow.

We’re systems performance experts. We tune portals for B2B loads: customer-specific pricing, large orders, and caching that stays correct. We’ve taken B2B pages from 9 to 20 second loads to under a second, and under 200 milliseconds from the CDN.

Your next upgrade should be planned work, not a crisis.

We keep the platform current as part of maintenance, so upgrades are planned work with the developers who already know your setup.

The best portal is the one your order desk actually uses.

Training is role-specific: content people learn content, and the order desk and customer service learn their screens. When you’d rather we handle it, we do.

DynamicWeb

Ready to talk DynamicWeb?

Greenfield implementation, migration from a fragmented stack, or PIM-led replatform: we know this platform well.

877.609.9029
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